Do you want to get the seo marketing company. You want get more traffic but you don’t have the time to do your own SEO, your own digital marketing. What should you do? Well, the obvious answer is you should hire a digital marketing agency. But you know what? If you just hire any digital marketing agency out there, you’re going to lose money.
Don’t Hire a Digital Marketing Agency
If someone doesn’t have traffic to their own website how are they going get you traffic to your website? Everyone claims they can do SEO or they can do paid advertising or they’re good at conversion optimization. But if they can’t show you the results from their own website, don’t hire them.
Look for Case Studies and Testimonials
If a company doesn’t have case studies and testimonials, how do you know they’re going do well for you? And ideally look for bigger case studies and testimonials or logos. Because when you see this, what you’ll find is if they worked with big brands, there’s something there that big companies trust and these companies have a much stricter hiring policy when it comes to contractors than most. So if they like them there’s a good chance that you’ll also like them.
Look For Someone Who’s Tactical
Yes, strategy is important. Concepts are important. But if someone doesn’t know how to implement, doesn’t matter how smart they are. They’re never going be able to get you the results. They need to know how to implement the changes to your website. Look for someone who’s tactical or else it’ll take forever for you to see any traction.
It doesn’t Matter how Smart the Founder is
You need to make sure that the people working on your account are amazing. I, myself do a ton of the hiring and I’m picky. If someone doesn’t know more about marketing than me in specific areas or tactics or they’re not well versed, I won’t hire them. Make sure whoever’s working on your account within these agencies are good. Ask them, who’s going be working on my account?
You Need to have Regular Communications
Ask them, are you going be providing reports, weekly calls? Are you going be doing regular email communication? If not, you’re not going know what’s happening with your account. Last thing you want do is spend money and not be communicating with the company that you’re paying. This is really important because if you don’t have communication, you’re not going know when things are going wrong.
Ask for References
If someone’s not willing to give you references, they haven’t done well. I’m not even saying you have to call the references. ‘Cause you know what, anytime you ask for references, people are only going give you good experiences. But if someone doesn’t have any references to send you, that means they’ve never done good work for anyone out there.
Look for People that have worked on Similar Businesses
It doesn’t have to be direct competitors or someone within your industry, but similar sized companies. You don’t want someone who’s only worked with the Google or the Facebook of the world. They have to work with small or medium businesses if you’re one or if you’re a local business, look for someone who’s worked with other local businesses. By ensuring that they worked with similar type of sites, you’re more likely to get results. Follow these strategies and you’re much more likely to hire a good agency.