SEO Tools and Free SEO Software

Paid SEO Tools

There are free as well as paid seo tools in the market.

  1. The first one is Google Analytics and this is just a typical analytics tool. It is going to tell you how many people came to your site, how many of them were on mobile devices how many came from different countries. It tells you a bunch of different information about the people that came to your site. It is an absolutely free tool and it is pretty easy to embed into your site. You will definitely want that right away after your launch.
  2. The second is Google Webmaster Tools and this gives you a more in-depth look at some SEO metrics. So the SEO health of your site, how many of your pages are indexed, or in Google’s library, what is your click through rate on the Google search results page, what are your most commonly used keywords that actually drive to your site, those types of things.
  3. The third tool is Open Site Explorer. It has a free version and then you can actually update to the pro version and basically what it allows you to do is type in your URL and it will tell you how many inbound links you have, links that point to your site, how many social shares you have and which sites are linking to you, which ones are your top pages. It’s all about authority. It is all about measuring your site authority.
  4. The final thing, the final tool that I use commonly is actually a fully paid tool, it is called raven tools and it tracks your rankings for any number of keywords that you put in. It tracks a lot of your health metrics overtime you can do keyword research right from the tool. You can do competitive analysis. You can do some more advanced things within raven tools. So when you are thinking about tracking you want to think about two different things, you want to think about tracking what happens on the search page or on Google’s page and then you want to think about tracking what is actually happening on your website.

Some important Steps

So one of the things you will to look at when you are tracking on Google’s page.

  • The first thing is what keyword did someone use to find your site. So you can find that through either Google analytics or Google Webmaster Tools. They will both show the same data. Which keywords drove to your site most commonly.
  • The second piece of information you want to look at is what your click through rate was. So if your ad or your listing came up on Google, your organic listing came up on Google. How many, uh, what percentage of the time did people click on yours as opposed to someone else’s. This is really good insight because you can tweak your title or your meta description to become more appealing and kind of play around with some things to try to build up that click through rate and have more people coming to your site.
  • The third thing you will want to look at within Google’s sphere is your rank and that’s what I use raven tools for. There are other tools that measure your ranking and of course you can just check that manually.

So you will want to monitor your rank for specific keywords you care about.

  • Once you get to your site, once people get to your site, you will want to track a few things, first of all conversion. If you have a point of conversion on your site, maybe it is a sale or a lead form you will want to track how many of those came from Google so then you can attribute properly back to the work that you have been doing in SEO.
  • Second, you want to look at your overall organic traffic. Make sure you are separating this out from your overall traffic so that you are looking just at the traffic that came in from search engines and not from paid but only from organic.
  • The third thing you want to look at is time on site. How engaged was the user? Did they spend just a few seconds on the site or did they spend a lot of time on the site.

This can tell you whether or not the search term that people are using is actually pulling up a page that feel relevant. The final thing you will want to look at is the actual path on the site so Google analytics will give you the opportunity to look at the path that a user takes through your site. Start at the home page then they go to the about page, they see something interesting they go to a product page. That path is all trackeable through Google analytics. So those are some of the things that you will want to think about as you are building your SEO reports and analyzing your data to improve over time


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