Using 301 Redirects for SEO

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Do you want to know what is seo 301 redirect. We will discuss about 301 redirects ,what they are, and why you need to implement them on your website properly. To start things off, redirects are a way that you can have one web address go to another one. This is especially useful if you’re changing the web address of a page. Let’s say you’re changing the address of your About page from /about-us/ to /about/. So what 301 redirects do, is if you have that URL somewhere else on the web, built out as a link, or if you sent it to somebody in an email, or if it’s in a Face book post instead of them hitting a page where it says “File not found”, “Page not found”, or “404” they’re going to end up on the page that you want them to end up on.

Uniform Resource Locator

In plain language, a redirect takes you from one URL to the URL that you’ve changed that to. URL stands for Uniform Resource Locator. It just means the web address that you’ve typed in. So why are redirects important? And what type of redirect should you be using? You should pretty much always be using a 301redirect. That means that it’s a permanent redirect. You’ve permanently changed that web address from what it was before, to what it is now. There’s another type of redirect called a 302 redirect, which is a temporary redirect. You really don’t want to use these for SEO reasons.

Google does not look at 302 redirects in the same way that they look at 301 redirects. 301 redirects pass any link equity that you get from building a back link on another site back to your site. Here are some reasons why you might change a web address from one thing to another. For one, you might be building your site on a new platform. A lot of websites we encounter, they might be built out in flat HTML files. They might be built out in PHP, or on ColdFusion (.CFM files). Or they might be built on.NET any sort of thing. You might be moving it to a different type of platform. A lot of the sites that we build are built on Word Press. So if you have a site that was built, where the web addresses all end in.html, and you move it to something like Word Press, or Drupal, or some other type of platform – we would want to do 301 redirects for all your old URLs to the new web addresses.

That’s because Google will still try and crawl them the old web addresses. It’s very likely that you have back links out there on the web that have already been built with those old web addresses. What you want is when people click on that the old URLs is to go to the corresponding web address on your new website. Another reason that you might need 301 redirects is if you are simply shortening the web addresses on the pages on your site. Many of the sites that we look at, they might have web addresses that are not descriptive of what’s on that page. So changing those web addresses might be a good idea. Sometimes as well you might have very long web addresses for each page on your website.

Dealing with 301 Redirect

That’s not really beneficial for your users. It’s not beneficial for search engines. And this is several years ago, so take it with a grain of salt, but Google has said that they ignore everything past the first twelve words in your web address. So, if you have URLs that are super long, it’s really not benefiting anyone. Shortening them up, and making them a bit more clear is a good idea. Another reason that you might want to change the web addresses on your site is that you’re repeating stuff. If you’re targeting different locations, such as different cities or regions, and you’re repeating the city in a couple places, you might want to clean that up.

The important thing to do is to make sure that you have 301 redirects in place anytime that you’re changing a web address on your site. There’s different ways that you can do that. Most sites you can go into what’s called the. Ht access file. Most sites might have one, or you can create one on your hosting. You can do redirects one by one via. Ht access, or if you’re on a Word Press site, you can use a plug-in called Redirection to create 301 redirects for any URLs that you have changed. The important thing to do is just make sure any time that you change a web address on your site, make sure that you have redirects in place for that page, because it won’t just happen on its own. So that is what 301 redirects are.

That might be a little confusing for some of you, but just realize, if you’re building a brand new site and you’re moving that site to another platform, you will want to have a plan for 301 redirects. Or if you’re changing web addresses (URLs) on your site, that you will need to have a plan for redirecting.

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